The leading sports marketing and talent management agency, Baseline Ventures, along with its partners at SeventyTwo Sports Group, has announced a strategic partnership with the 16-year-old tennis player, Maaya Rajeswaran Revathi.
Maaya has made news in both youth and senior tennis circles for quite some time. Her success in the last WTA 125 tournament in Mumbai not only garnered national recognition, but also global acclaim, as she became the youngest Indian player to achieve a WTA ranking. She is now slated to compete in the famous Wimbledon Juniors, which begin tomorrow.
Maaya’s abilities attracted the attention of the Rafa Nadal Academy, which offered her a scholarship to train in Spain. Maaya trains full-time in Spain with Rafa Nadal and his skilled crew at the academy.
The mentioned firms will help Maaya with extensive assistance under this relationship, including brand endorsements, sponsorships, digital partnerships, and licensing. The agency’s experience in sports marketing will allow her to capitalise on her rising popularity and reach a larger audience.
On the development, Maaya stated, “I am extremely delighted to collaborate with SeventyTwo Sports Group & Baseline Ventures. They’re both known for their commitment to identifying young talents and supporting their journeys. I look forward to learning and am eager to collaborate with them both to pursue my professional ambitions and goals.”
Galo Blanco, Director, SeventyTwo Sports Group, commented, “We are incredibly excited to work with Baseline Ventures in guiding and managing Maaya as she embarks on her journey to be one of the best tennis players in the world. We feel she is one of the most exciting & promising talents in international tennis whilst being a smart and articulate young woman who can become a role model for so many. To have the Rafa Nadal Academy, Baseline Ventures and ourselves all behind Maaya at such a young age is the perfect launch platform for Maaya and one we believe she will utilise to the fullest.”
Tuhin Mishra, Managing Director and Co-founder of Baseline Ventures, said, “We are thrilled to have Maaya join our team. Supporting young talents, especially women athletes early on in their careers has always been our vision and Maaya’s exceptional talent & potential aligns perfectly with our values. We are equally excited to partner with SeventyTwo Sports Group who bring a wealth of knowledge and expertise in working with international athletes across sports. We’re eager to collaborate to help her find her true potential.”
Established in 2014, Baseline Ventures is India’s top sports marketing agency representing a roster of top athletes across various disciplines. Some leading names consist of Abhinav Bindra, Smriti Mandhana, Bhuvneshwar Kumar, Prithvi Shaw, Srikanth Kidambi, Ruturaj Gaikwad, Nikhat Zareen, PR Sreejesh, Prannoy HS, and many more. The agency specializes in athlete representation, brand partnerships, and sports property development. Recently, the Indian sports marketing company forged a strategic partnership with Capri Sports, owner of the renowned Women’s Premier League (WPL) franchise, UP Warriorz.
