The leading sports marketing and talent management agency, Baseline Ventures, has announced a strategic partnership with Harmanpreet Singh, the captain of the Indian men’s hockey team.
This collaboration aims to elevate Singh’s commercial presence and explore new opportunities in the sports and entertainment industry.
A two-time FIH Player of the Year, Harmanpreet Singh has established himself as one of the world’s most prominent hockey players. His exceptional skills and leadership have been instrumental in India’s recent success on the international stage, culminating in Olympic medals.
Through this partnership, Baseline Ventures will provide comprehensive support to Singh, including brand endorsements, sponsorships, digital collaborations, and licensing. The agency’s expertise in sports marketing will help him capitalise on his growing popularity and connect with a wider audience.
Commenting on the occasion, Tuhin Mishra, Managing Director and Co-Founder of Baseline Ventures, said, “We are extremely delighted to announce the signing of ‘sarpanch’ Harmanpreet Singh to our list of elite athletes across sports. Harmanpreet has proved himself as an elite-level athlete and a strategic leader. He created history as a two-time Olympic medallist, and we are thrilled to work with him to bring to life some amazing campaigns that align with mutual vision.”
Harmanpreet Singh expressed his excitement about the partnership, stating “I am super excited to partner with Baseline Ventures and work with this talented team. Baseline Ventures are known to be leaders in the sports marketing space, and I hope to work with them on creating valuable as well as exciting campaigns.”
This partnership marks a significant milestone for both Harmanpreet Singh and Baseline Ventures, reinforcing the agency’s commitment to representing top athletes and driving the growth of the Indian sports industry.
Singh, who recently concluded the Paris Olympics as the highest goal scorer in the Men’s hockey event, has amassed an impressive 205 goals in 234 matches for India. His achievements place him in the same league as legendary Indian hockey stars like Major Dhyan Chand and Balbir Singh Sr.
Founded in 2014, Baseline Ventures is a leading Indian sports marketing agency representing a roster of top athletes across various disciplines. Some notable names include Abhinav Bindra, Smriti Mandhana, Bhuvneshwar Kumar, Prithvi Shaw, Srikanth Kidambi, Ruturaj Gaikwad, Nikhat Zareen, PR Sreejesh, Prannoy HS, and many more. The agency specializes in athlete representation, brand partnerships, and sports property development. Recently, the Indian sports marketing company forged a strategic partnership with Capri Sports, owner of the renowned Women’s Premier League (WPL) franchise, UP Warriorz.