The World Pickleball League (WPBL) has announced a new partnership with Barclays Private Bank, solidifying the bank’s position as the league’s official partner.
This collaboration is aimed to enhance the global visibility of pickleball and create unique experiences for fans and partners.
Through this partnership, Barclays will gain significant brand visibility across all WPBL platforms, including televised broadcasts, digital channels, and engaging on-site activations at tournaments. This will provide valuable exposure to the rapidly growing and passionate community of pickleball enthusiasts.
Barclays Private Bank provides comprehensive wealth management solutions to high-net-worth individuals and families worldwide. With a global reach and a focus on personalized service, the bank helps clients achieve their financial goals.
This partnership aligns with Barclays’ commitment to supporting the growth of sports. The bank also serves as the title sponsor for the Barclays Women’s Super League (WSL) in the United Kingdom, demonstrating its dedication to advancing women’s sports at all levels.
The inaugural season of the WPBL powered by PNG Jewellers will feature six teams competing from January 24 to February 2, 2025, at the Cricket Club of India (Brabourne Stadium) in Mumbai. All matches, including the grand finale, will be streamed live on FanCode and Sony Sports Network. The season will kick off with a highly anticipated match between Mumbai Pickle Power and Pune United, setting the stage for an exciting and competitive season.