FC Barcelona has launched its third kit for the 2021-22 season. The third kit is designed in a way that it represents the close link between the club and the city by incorporating a representation of its neighbourhoods in its design.
This new kit is the result of an artistic process involving young talents from Barcelona which offers a creative reinterpretation of the traditional Blaugrana stripes.
According to a statement by the Spanish club, the new third kit will be exclusively worn by the men’s and women’s teams in Champions League matches.
The new kit though has the traditional vertical blue and red stripes in its design, but they appear in neon tones and incorporate different background designs that reflect five Barcelona neighbourhoods: Poble-sec, Poble Nou, Gràcia, Raval, and Les Corts.
The most iconic landmarks of each of these five neighbourhoods have been shown in this design through the use of reinterpreted silhouettes made by young local talents. Additionally, each of the stripes present on the kit also pays homage to the scarves worn by fans on a match day.
The kit has its shorts in the same blue colour as the shirt and includes a dark blue stripe on the sides with the words ‘El nostre Barça’ (Our Barça). The message also appears on the socks.
The new jersey is being launched under the tagline ‘Created BY Barcelona’, the launch will also be including a series of actions to promote the talent among young people in the city and Barça fans in general.
The third kit is also in continuation to Barcelona’s ‘MORE THAN’ campaign which focuses on showcasing why the club is so special around the world. The first kit was launched using FC Barcelona’s traditional ‘More than a club’ tagline, the second jersey was based on the ‘More than gender” tagline, and the new one being based on the ‘More than pride’ tagline.