The Caribbean Premier League (CPL) team, Barbados Royals have announced a partnership with the Barbados-based rum brand, Mount Gay Rum Barbados.
As part of the deal, the brand has been named the unit’s official rum partner for the 2024 CPL season.
The Barbados-based outfit announced the brand-new collaboration via its social media platforms. The post said, “Rum with a punch? 👊🍹 Welcome home, @mountgayrumbdos , the favourite rum of Barbados! 💗”
Based on Barbados, the easternmost island in the West Indies, Mount Gay Distilleries Ltd. produces Mount Gay Rum. Mount Gay Rum is the globe’s oldest commercial rum distillery, with the earliest surviving deed for the firm dating back to 1703. Rémy Cointreau, the current primary stakeholder of Mount Gay Distilleries, has held the position since 1989. Mount Gay Rum is distributed in 110 countries, with the United States as its largest export market.
The unit will begin its CPL 2024 season against Antigua and Barbuda Falcons at the Sir Vivian Richards Stadium, North Sound in Antigua, on September 1.