The Indian nationalized bank, Bank of Baroda has roped in the Indian cricketer Shafali Verma as a brand endorser.
Commenting on the association, Shri Sanjiv Chadha, MD & CEO, Bank of Baroda said, “Bank of Baroda has a history of associating with ace athletes and sportspersons as its brand endorsers and being a crucial part of their journey. The Bank continuously supports the youth of the country through its various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth icons like Shafali to inspire them. Shafali’s personality resonates with grit, determination and dependability which reflects the Bank’s brand ideologies.”
Shafali has set several records, one of which includes becoming the youngest woman cricketer to play for India. The explosive top-order batswoman represents India in all formats. The 17-year-old has played in six One Day Internationals, two Tests and 28 T20Is.
Shafali is the youngest Indian to top any ICC list. She is also regarded as one of the promising talents to watch in women’s cricket.
On this association, Shafali Verma declared, “I am humbled and proud of being associated with an institution whose legacy is more than a century old. I am extremely grateful to the Bank of Baroda for this association and for believing in my potential. I personally connect with the Bank’s forward-looking vision and its futuristic approach in all spheres of banking and technology.
“We are extremely thankful to Bank of Baroda for their association with Shafali. Bank of Baroda has supported & is supporting some of the iconic sportspersons of India,” said Tuhin Mishra, Managing Director, Baseline Ventures, who exclusively manages Shafali Verma.
Further, he added, “Shafali has had an amazing start to her career & such kind of support will only propagate her to put in more effort & bring laurels for India.”
Bank of Baroda is an Indian banking and financial services corporation. With 132 million customers, a total business of US$218 billion, and a global presence of 100 overseas offices, it is India’s fourth-largest nationalised bank.