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Bank of America joins U.S. Soccer in historic deal

Bank of America has become the first-ever official bank partner of all 27 U.S. national teams and a founding-level partner of the National Training Center in Atlanta.

The U.S. Soccer and the Bank of America have announced a landmark, long-term partnership that will significantly bolster the growth of soccer in the United States.

This historic collaboration has established Bank of America as the first-ever official bank partner of all 27 U.S. national teams, which also includes the senior men’s and women’s teams and a founding-level partner of the Arthur M. Blank U.S. Soccer National Training Center in Atlanta.

A key component of this partnership is the introduction of the “SheInvests” program, designed to empower female investors and foster financial literacy within the soccer community. Bank of America will also play a crucial role in expanding its community engagement through soccer, the fastest-growing sport in the U.S.

“This landmark partnership marks one of the largest long-term investments in U.S. Soccer history and Bank of America’s global leadership will help catapult our sport,” said U.S. Soccer Chief Commercial Officer David Wright“Bank of America shares our commitment to growing the game, investing in female leaders, and significantly bolstering our efforts in service to soccer on all fronts.”

David Tyrie, Chief Digital Officer and Chief Marketing Officer of Bank of America added, “Together, with U.S. Soccer and its 27 National Teams, we’re eager to further fuel the growth of soccer, and help passionate fans, families and businesses around the world to reach their goals. Our investments in the U.S. Soccer Federation and soccer overall provide unique and ongoing opportunities to build client relationships, engage our teammates, and drive positive economic impact, locally and globally, as the most popular sport in the world takes centre stage over the next two years and beyond.”

This transformative partnership provides U.S. Soccer with substantial financial resources to invest in player development, coaching, and infrastructure. It signifies a shared commitment to elevating the sport of soccer in the United States and creating a lasting legacy for future generations of players and fans.

Bank of America is a leading American multinational investment bank and financial services corporation. It offers financial products and services to individuals, small businesses, and large corporations. Known for its extensive branch network and digital banking platforms, Bank of America plays a significant role in the U.S. economy and is a major player in the global financial market.

Founded in 1913, U.S. Soccer has been the official governing body of the sport in the United States for over a century. This partnership with Bank of America marks a significant milestone, solidifying the federation’s position as a leader in American sports. Bank of America becomes U.S. Soccer’s 16th strategic partner and its ninth new partner, joining a distinguished list of esteemed organizations, including Jim Beam, New York Life, Marriott Bonvoy, Visa, Coca-Cola, AT&T, Nike, and others.

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