BANCOMAT, Italy’s dominant digital payment network, has announced a major multi-year partnership with Lega Serie A, the pinnacle of Italian professional football.
This landmark agreement has designated BANCOMAT as the official partner of Serie A Enilive, Coppa Italia Frecciarossa, and the EA SPORTS FC Supercup for the 2024/2025 and 2025/2026 seasons.
This collaboration has united two pillars of Italian culture: the fervent passion of Serie A football and the ubiquitous convenience of BANCOMAT’s digital payment solutions.
As an official partner, BANCOMAT will enjoy significant brand visibility across Lega Serie A’s extensive platforms. This includes prominent in-stadium signage, seamless broadcast integrations, engaging digital channel activations, and targeted fan engagement initiatives.
Commenting on the occasion, Lega Serie A CEO Luigi De Siervo, said, “We are pleased to add to our partners a prestigious brand like Bancomat, which from this month will be the Official Partner of Lega Serie A competitions. Since we started the relaunch of Serie A, the number of our partners has more than doubled, because we have been able to build new intellectual properties creating further opportunities for involvement for the fans, for the clubs and the partners themselves through projects specific to their identities. We will support Bancomat in its repositioning process not only by launching initiatives for fans through our digital platforms but also by dedicating decisive moments of our matches to them, as Bancomat does every day with millions of people through reliable and timely services”.
Fabrizio Burlando, CEO of Bancomat S.p.A., added, “We are proud to work alongside the Lega Serie A for the next two seasons as an Official Partner. This exclusive partnership is an opportunity to promote shared values such as passion, innovation and Italianness. After the recent launch of our new brand, football allows us to communicate directly with millions of Italians, accompanying them in the moments of sharing and belonging that only this sport can create. In Italy, football is much more than a sport: it is a passion that unites and inspires every day. In the same way, BANCOMAT is a part of everyday life for Italians: by making every payment moment simple, safe and immediate, we allow people to save time to dedicate to what matters most to them. Like their passion for football”.
This strategic partnership underscores BANCOMAT’s commitment to innovation and reinforces its leadership in the rapidly evolving digital payments landscape. By associating with the electrifying atmosphere and widespread appeal of Serie A football, BANCOMAT aims to elevate its brand presence and connect with a vast and passionate audience.
BANCOMAT is the leading Italian network for digital payments, offering a comprehensive suite of solutions for consumers and businesses. Focused on security, convenience, and innovation, BANCOMAT is dedicated to simplifying everyday transactions and driving the growth of Italy’s digital economy.
Lega Serie A governs the top professional football league in Italy. Comprising 20 of the world’s most prestigious football clubs, Serie A is celebrated for its competitive intensity, devoted fan base, and storied history. The league is committed to delivering world-class football experiences and promoting the sport’s growth domestically and globally.