The Genoese bank, Banca Ifis has announced that it has extended its main shirt sponsorship deal with the Serie A club, Sampdoria.
The new agreement will encompass Sampdoria’s men’s and women’s teams for the 2022-23 season. Throughout Serie A and Coppa Italia matches, the Banca Ifis branding will feature on the front of Sampdoria’s jerseys.
This new arrangement will also give Banca Ifis brand visibility on the club’s training equipment, LED advertising boards, and in the background of press interviews. The service also includes benefits for Banca Ifis employees and their families.
Banca Ifis has earlier increased its commitment to serve as Sampdoria’s primary shirt sponsor ahead of the 2021-22 season, after initially being the club’s secondary shirt sponsor.
Ernesto Fürestenberg Fassio, Vice-President of Banca Ifis, said, “We are very proud of the renewal of this partnership with UC Sampdoria. For our institution, it is the confirmation of the strong bond with Genoa, the city in which I was born and where Banca Ifis started its success story almost forty years ago.
“This agreement further strengthens our proximity to a territory that is also important for our business and will allow us to be alongside Sampdoria and Sampdoria fans. Lastly, this sponsorship confirms Banca Ifis’ commitment to supporting sport and its values such as perseverance, team spirit and respect for the opponent that Sampdoria represents.”