FIFA announced on their official website that the social media platform, Baaz, and sports news website, winwin, will be the official regional supporters of the FIFA Arab Qatar Cup 2021. FIFA will arrange the Arab Cup for the first time, Baaz and winwin will be covering those matches for the Middle East and Africa region.
Baaz was launched back in November 2020 and since it has been a big hit in the Middle East and North Africa Region, with mainly tech-savvy youngsters using it. While in these past months they worked upon developing it and creating a healthy environment for its users.
Whereas, winwin is a sports news website and has been rapidly growing since its launch in October last year. According to its website, winwin aims to deliver professional, reliable, objective, and engaging sports content to our users.
Jean-François Pathy, FIFA’s Director of Marketing, said: “The support of Baaz and winwin will play an important role in the delivery of the event. Fans will be able to follow the latest news through winwin’s comprehensive service while sharing their passion for the tournament with their friends via Baaz. This exciting new competition will allow both platforms to connect directly with their users in new ways.”
Mossab Sharayri, the CEO of Baaz, said: “We are very proud to cooperate with FIFA and support this tournament in line with Baaz’s vision of being ‘the beating heart of Arabic content.”
Esmail Alroshd, the Managing Editor of winwin, added: “This is a great milestone in winwin’s success story and it will help us to position winwin.com as one of the best Arabic sports portals within global standards. We promise to deliver a special experience during this tournament.”
The Arab Cup had its origin dated back to 1963 which was held in Lebanon and won by Tunisia. Later on, the tournament was played in 1964 and 1966, before it was stopped for some years for 20 years. Returning in 1985 the competition was then played five more times till 2012, and since then it has been again halted till now.
The tournament is scheduled to take place between November 30 and December 18.
There would be sixteen teams participating in the FIFA Arab Cup 2021. The host country and representatives from the Arabian Peninsula and North Africa will also be joining them. While all 32 matches will be played in the same venue as the FIFA World Cup Qatar 2022.