The DP World Tour has announced a new partnership with Axi, a brand name encompassing multiple entities within the Axi Group offering global trading services.
As part of the deal, the brand has become the tour’s official online trading partner.
With a common emphasis on performance, accuracy, and ongoing development, the alliance unites two organisations that function in fiercely competitive global settings. Throughout the season, Axi will be present at a few DP World Tour events and on digital platforms thanks to the partnership.
The association is a component of Axi’s larger worldwide sponsorship plan, which also includes partnerships in professional sports. According to the corporation, these collaborations enable interaction with consumers that value performance, discipline, and preparation while also raising brand exposure in important foreign markets.
Rajesh Yohannan, Chief Executive Officer at Axi, said, “Golf and trading share the same DNA: success comes down to preparation, discipline, and the fine margins that separate good from great. That’s what Axi’s Edge is all about. Partnering with the DP World Tour — a truly global Tour with a truly global audience — allows us to tell that story on one of the biggest stages in sport. We’re proud to be the first online trading company to partner with a professional Golf Tour, and we can’t wait to bring fans and our clients closer to the game through innovations like DP World Tour Fantasy Powered by Axi.”
Guy Kinnings, CEO of the DP World Tour, commented, “Axi are a global platform with big ambition, and we’re delighted that they have chosen the DP World Tour for their first partnership in golf. Our audience is affluent, financially savvy and come from all four corners of the globe—giving Axi the perfect marketing platform to build from. Together, we will create compelling multi-channel brand campaigns and networking opportunities that elevate their presence in priority markets as we travel around the world each season.”
