Greaves Electric Mobility Private Limited (GEMPL), the e-mobility arm of Greaves Cotton Limited, has partnered with Indian cricketer, Axar Patel.
Axar, recognised for his great exploits, including a crucial role in India’s ICC Men’s T20 World Cup 2024 victory, will be championing the future of innovative and sustainable mobility with GEMPL. This agreement is expected to strengthen GEMPL’s goal of promoting innovation and sustainability in the electric car market while reaching millions in India.
The 30-year-old exemplifies the qualities that the GEMPL represents, i.e., legacy, innovation, and a never-ending pursuit of perfection. Axar is a true example of the Indian culture of ambition and determination, with a brilliant career that includes a World Cup-winning knock of 47 runs in the final, nine key wickets, and awards such as the Board of Control for Cricket in India (BCCI) U-19 Cricketer of the Year and Emerging Player of the Tournament in the Indian Premier League (IPL) 2014.
GEMPL’s relationship with the all-rounder is perfectly aligned with the company’s aim of creating aspirational and accessible mobility solutions (Ampere E2Ws, Greaves 3 Wheelers, and Ele e-rickshaws). Axar Patel, with an Instagram following of over 2.5 million, embodies the warmth, ambition, and trust that GEMPL is known for. This agreement strengthens GEMPL’s position as a brand dedicated to delivering high-quality electric vehicles designed and manufactured in India, meeting the changing needs of Indian families.
K Vijaya Kumar, Executive Director & CEO, Greaves Electric Mobility, said, “We are thrilled to welcome Axar Patel to the Greaves family. His all-rounder persona perfectly aligns with our vision of creating smart and sustainable mobility solutions for India. This collaboration is not just about promoting electric vehicles but also about inspiring a movement towards a cleaner, greener future. Axar’s journey of resilience and success mirrors our own, and together, we aim to drive change and empower communities across the nation.”
On the development, Axar Patel said, “I’m glad to be associated with a legacy brand of 165 years. I truly support Greaves Electric Mobility’s purpose of making smart and sustainable mobility accessible for all. It is in line with my purpose to create a brighter and more electrifying India!”
This agreement is a critical milestone for Greaves Electric Mobility, as it continues to lead the charge in revolutionising India’s electric transportation sector, making it more inclusive, sustainable, and accessible to everyone.