The newly-promoted Ligue 1 club, Auxerre have enhanced their partnership with an education technology firm, Acadomia. The leader in tutoring services in France will become the main shirt sponsor for the upcoming 2022/23 Ligue 1 season as part of this new upgraded association.
Acadomia’s branding will appear on the front of all Auxerre kits, expanding on an alliance that began in 2016, when the company acquired naming rights to the club’s training facility.
Furthermore, Acadomia’s collaboration with Auxerre will ensure that the club’s young players keep receiving academic services, as Acadomia has supervised the academy’s formal education since the initial deal was struck.
Baptiste Malherbe, Auxerre General Manager, said, “This partnership between AJA and Acadomia is a tremendous success between a club with recognised know-how for the training of athletes and an expert partner in school support, two areas of expertise to bring the best to our youth for this dual project, to demonstrate the central place of education and strive for excellence for future success.”
In Ligue 1, the defending champions, Paris Saint-Germain (PSG) have extended their collaboration with Accor for four-year, but this time on less favourable terms. For the last three years, the French hotel group has been the club’s main shirt sponsor, but after the newly signed contract, it will be the club’s training sleeve partner.
Moreover, Qatar Airways signed with PSG to become the club’s main kit sponsor.