Tennis Australia has extended its media rights partnership with the IMG owned 24/7 airline and cruise line broadcasting channel, Sport 24. Both the entities have agreed to extend their long-term running partnership for a further three years.
Following the extension, Sport 24 and its sister channel Sport 24 Extra will be continuing the broadcast services of the Australian Open (AO). Over the past 10 years, Sport 24 has connected airline and cruise line travellers around the world with all the excitement, drama, and unmissable action of the Australian Open and will not disappoint the tennis fans for the next three years also.
Sport 24 will show more than 150 hours of live Australian Open coverage per year. Adding to that, the extension agreement includes AO lead-in events alongside AO Originals Programs year-round for passengers on select airlines and ships to enjoy.
Speaking on the occasion, Australian Open Tournament Director, Craig Tiley, said: “We are excited to renew our partnership with Sport 24 and to be able to bring the drama and excitement of all the action here at Melbourne Park to fans traveling across the globe wherever they might be.
Adding to it, Richard Wise, SVP, Content and Channels, IMG’s media business, said: “As the first Grand Slam of the year, The Australian Open is always a must-see event for tennis and sports fans alike. We very much value our long-standing partnership with Tennis Australia and are delighted to have extended the relationship for a further three years, which in turn is good news for passengers for the next couple of weeks and the following two years.”
Meanwhile, beIN Sports secured the media rights of the Australian Open in 10 territories across the Asia-Pacific region. The list includes Hong Kong, Singapore, Malaysia, Brunei, Indonesia, Timor Leste, Philippines, Thailand, Laos, and Cambodia.