Australian Open launches NFT collection in collaboration with

The fans and the collectors will be having a unique opportunity to acquire more than 40 pieces of AO history.

The Australian Open (AO) has joined hands with the NFT and digital collectibles platform, Following the association, the Australian Open will be releasing its NFTs labelled as AO Decades Collection. It will feature six commemorative NFT collections celebrating some iconic decades of the tennis tournament. 

The fans and the collectors will be having a unique opportunity to acquire more than 40 pieces of AO history. While the six collections will incorporate each of the decades from the 1970s to the 2020s.

In each decade pack, it will contain some era-specific collectibles, which will include a Commemorative Ticket, a 3D Umpire Chair, 3D Tennis Court, and a ‘Legendary Moment’ featuring a highlighted match from that specific era.

The fans who complete the set for a particular decade will receive a “Master NFT” in the form of a commemorative 3D poster of that decade. While the first 50 fans who are able to collect the entire decades’ collection of NFTs will be awarded an exclusive AO Trophy NFT which features both the Norman Brookes Challenge Cup (Men’s) and the Daphne Akhurst Memorial Cup (Women’s). 

The rarest items that will be up for grabs will be auctioned separately to the collection. With only one copy of each of the following available, a 3D Tennis Racket from each decade, and legendary moments from Mark Philippoussis (1996 win over Sampras on Rod Laver Arena) and Angelique Kerber’s memorable first Grand Slam title in 2016. 

One of the most valued collectibles will be a special edition 1 of 1 NFT ticket to AO 2023, and the winner will be enjoying an all-expense-paid trip to the Australian Open in 2023.

Speaking on the occasion, Ridley Plummer, Tennis Australia’s Metaverse and NFT Project Manager, said: “The Australian Open launches the sports and entertainment calendar each year, and is the biggest sporting event in the world each January. The AO has made it a habit to unveil world firsts and this year is no different. We’re sharing the story of the Australian Open through the decades with NFTs… tennis fans can collect the grass at Kooyong Stadium as well as the ‘AO true blue’ from Rod Laver Arena while keeping it all in a Sweet blockchain wallet.”

Adding to it, Tom Mizzone, CEO, Sweet, said: “We were delighted to work with the Australian Open and help bring these pieces of tennis history to fans across the globe. We love this idea of turning IP into digital memorabilia and tying that memorabilia back to an experience – the idea that the AO designed an umpire chair that had never been seen before and now tennis fans can own and display that umpire chair as an NFT is just amazing – it’s truly a new level of access.”

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