The Australian Open has further expanded its commercial ecosystem ahead of the 2026 tournament, confirming a series of high-profile partnerships with ANZ, DiDi, Lipton Ice Tea, and realestate.com.au, reinforcing the event’s position as one of the most commercially attractive properties in global sport.
ANZ expands partnership with Tennis Australia; unveils ANZ Arena
ANZ has deepened its long-standing association with Tennis Australia under a new multi-year agreement that sees the bank become the official bank of the Australian Open. As part of the expanded partnership, Show Court 3 at Melbourne Park has been rebranded as ANZ Arena.
The venue will host Australian Open matches, including qualifying rounds, and will remain accessible to ground pass holders, offering ANZ high-visibility, fan-facing exposure throughout the tournament. The rebranded arena features curated murals celebrating Australian tennis history and champions, blending brand presence with cultural storytelling.
Beyond Melbourne, the agreement also includes ANZ becoming the presenting partner of the Brisbane International, extending the bank’s presence across Tennis Australia’s summer of tennis calendar.
DiDi appointed official ride-sharing partner
Global mobility platform DiDi has joined the Australian Open as its official ride share partner, focusing on enhancing transport access and fan mobility during the tournament.
The partnership includes targeted promotions linked to Australian Open tickets, with ride offers aimed at night session attendees and fan competitions providing opportunities to win finals tickets. The collaboration positions transport as a core part of the event experience, aligning DiDi with convenience, access, and sustainability during one of Australia’s busiest sporting periods.
Lipton Ice Tea joins as official ice tea partner
Lipton Ice Tea has been named the official ice tea of the Australian Open, marking the brand’s first partnership with the tournament.
The agreement includes a significant on-site activation with the launch of “Lipton Island” at the Australian Open’s TOPCOURT precinct, designed as a branded fan space featuring a custom bar and immersive experience. Lipton will also roll out limited-edition Australian Open packaging across retail channels, extending the partnership’s reach beyond Melbourne Park and into the national consumer market.
realestate.com.au takes centre court with multi-year deal
realestate.com.au has signed a multi-year agreement to become the official real estate partner of the Australian Open, integrating the property platform into both broadcast and on-site experiences.
The partnership includes virtual on-court signage across Rod Laver Arena, Margaret Court Arena, and John Cain Arena, along with a dedicated fan activation within the tournament precinct. The deal is supported by a broader media campaign, featuring broadcast integrations and creative content designed to connect property conversations with Australia’s premier summer sporting event.
A diversified sponsorship strategy
The latest round of partnerships reflects the Australian Open’s continued emphasis on integrated, experience-led sponsorships that extend beyond traditional logo placement. By aligning with brands across banking, mobility, beverages, and property, the tournament continues to build a diverse commercial platform that engages fans across multiple touchpoints, from travel and refreshment to lifestyle and everyday decision-making.
The Australian Open will begin on Sunday, 18 Jan, 2026 and run through 1 Feb, 2026, with defending champions Jannik Sinner and Aryna Sabalenka both set to return to Melbourne Park. Seedings for the men’s and women’s singles draws are confirmed, with Novak Djokovic, Carlos Alcaraz, Iga Swiatek, and Coco Gauff expected to feature prominently among the top seeds, while Daniil Medvedev and Elena Rybakina are among the key contenders to watch.
