The first Grand Slam of the year, the Australian Open 2023, has already begun on a high note, with many top-quality seeds winning their first match.
Daniil Medvedev set the tone early with a ruthless performance in the first round, while Rafael Nadal, Stefanos Tsitsipas and Felix Auger-Aliassime had to work hard for their victories. In the first round of women’s singles, Iga Swiatek, Emma Raducanu, and Coco Gauff advanced, while 17th-seed Lorenzo Musetti and Stan Wawrinka were eliminated.
The return of nine-time champion Novak Djokovic is the overarching plot of this year’s Australian Open. The legend will return to the Asia-Pacific Major a year after his visa controversy, and he is undoubtedly the heavy favourite to win given his recent form. Rafael Nadal, the reigning champion, should not be written off, as he is more than proficient in battling for the title.
Given their abilities, Daniil Medvedev, Casper Ruud, Stefanos Tsitsipas, Andrey Rublev, and Felix Auger-Aliassime are also strong contenders for the title.
With such high hopes for the event, the organisers have secured partnerships with a number of brands. Let’s take a look at the sponsorship portfolio of the Australian Open 2023:
For the 2023 edition of the Australian Open, Tennis Australia has joined forces with Kia Corporation as the major partner. This year the duo inked a partnership extension which will see the car manufacturing company remain as the major partner until 2028.
Tennis Australia has also roped in Rolex, Emirates and Luzhoulaojiao for the ongoing edition of the Australian Open. The brands in this category have been labelled as associate partners.
In this category, the organisers have inked numerous top brands. Recently, the tournament signed partnership extensions with one of the leading insurance companies, Chubb Insurance and a pharmacy retailer, Chemist Warehouse.
Furthermore, brands such as ANZ, Bondi sands, Canadian Club, City of Melbourne, Cyber CX, Gordan’s, Grainshaker, Infosys, Life-Space, Marriott Conway, Mastercard, Penfolds, Peroni, Polo, Safety Culture, Somersby, Squealing Pig, TMGM and Yonex are also named as partners for the current edition.