Australia vs India: Sony Network set to broadcast games in multiple languages
The international cricket finally returns for Team India as they gear up for a challenging away series against Australia. Sony Pictures Sports Network (SPSN) is making the most of this huge series as the channel is set to broadcast games in multiple languages. The sports broadcast company will telecast games in Hindi, Tamil, Telugu, and English.
SPSN had released a Tamil promotional video for the series last week.
Earlier in November, they had launched a video confirming that games from Australia will be telecasted on six different Sony channels in India. It is natural to see Sony going big with these series as India has not played an international game since March.
India is set to play a three-match T20 and ODI series against Australia before playing four test matches in December and January. The first one-day international is set to take place at Syndey Cricket Ground on November 27.
Considering the rivalry between the two sides, Sony Ten Network will be looking to milk this series. The series did suffer a setback as Virat Kohli is set to miss three test matches due to paternity leave. Despite Kohli’s absence, there are multiple superstars on both sides that will attract the attention of fans across the globe.
Cricket Australia suffered a setback this week as there was a surge in coronavirus cases in Southern Australia. There are doubts about Adelaide hosting the first test match after multiple Australian players were airlifted from Southern Australia. It will be a big setback for India as Adelaide has been a good hunting ground for them. CA is yet to release an official statement regarding this situation.
Nevertheless, the series will be keenly followed across the world. SPSN will be hoping that they amass record viewership for these games as India looks to defend the Border Gavaskar Trophy that they won in Australia two years ago.
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