Sony Pictures Network has done a u-turn on their tough stance regarding live TV recording on Tata Sky during the live cricket games between India and Australia. Sony Pictures Networks India is making the headlines due to their broadcasting rights of India’s tour of Australia. They have roped big brand names such as Byju’s, Maruti Suzuki, Amazon.in, SBI Mutual fund, Royal Stag, Mondelez, and ATHER for the ongoing tour.
A couple of days earlier, the official broadcasters of the Australian tour in India were in dispute with Tata Sky. Sony restricted Tata Sky’s new feature to play, pause, or rewind a live match. The DTH provider issued a statement for their subscribers which stated, “Dear Subscriber, as per broadcaster mandate, recording of India tour of Australia on all SD & HD versions of Sony Six, Ten1, and Ten3 will be restricted till 19-Jan’21.”
Tata Sky offers a Tata Sky+ HD Set-up Box (STB) at the price of INR 4,999. The STB has an in-built technology which allows their subscribers to the Live TV recording, pause, and rewind. This move of allowing the users to play, pause, or rewind a live event is one of its kind. In India, a user can only “play, pause, or rewind” a live event on the OTT platform and the features is revolutionary for DTH users.
It is also interesting to note the broadcaster’s move. The restriction would drive more subscribers to their own OTT platform, SonyLIV premium. Tata Sky will benefit from the latest developments as Sony Pictures Networks India uplifts the restriction on live recording.
As per the latest statement by the DTH provider, “Dear Subscriber, Good news! Play, pause & recording feature on your set-top box has been reinstated for SD and HD version of Sony Six, Ten1, and Ten3 channels.” Currently, it is unclear whether the decision is just uplifted for Tata Sky or for their rival providers like, Airtel DTH and Dish TV, as well.
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