The recently concluded Border Gavaskar trophy has been historic for India, while the defeat to a depleted Indian side will sting Australia for some time. Despite Virat Kohli leaving the team after the first test match to be with his wife for the birth of his first child, broadcasters enjoyed an exceptionally good return on a highly competitive series between the two sides. Foxtel has revealed that the test matches between Australia and India witnessed a record viewership.
The report from Foxtel revealed that the fourth test match at Gabba saw a 54% increase in viewership than the fourth test match of the previous Border Gavaskar series in 2018/19. With an average audience of 341,000, it was also the number one Gabba test in the history of subscription television.
Considering the gripping end to the final test as India breached Gabba, which was Australia’s fortress for 32 years, the viewership soared to 407,000 in the final session of the deciding test match. The test series against India also became the most-watched Test series on subscription television, an increase in 43% viewership than the last Border Gavaskar series.
Steve Crawley, Executive Director of Fox Sports, said, “At Fox Sports, we want to bring the best sports alive for fans with the best commentary and production. We have been blessed with a great summer of cricket, including the BBL, and these outstanding audience figures reflect record numbers of sports fans love what our team do and are choosing to watch on Foxtel and stream on Kayo.”
Cricket Australia (CA) also released a letter this week to thank the Board of Control for Cricket in India (BCCI) for visiting the country and letting this tour go ahead despite the situation of the pandemic. India’s tour of Australia was crucial for CA as it was going to help them to get a financial boost. The series across different formats will reportedly fetch them 300 million Australian dollars in revenue. Considering CA was in a precarious financial state due to the pandemic, they would be relieved that the schedule went ahead as it was planned. From a sporting point of view, India is not going to forget this series anytime soon due to the scale of achievements.
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