The AI voice technology company, ElevenLabs, has been announced as an official partner of the Audi Revolut F1 Team, further strengthening Audi’s expanding portfolio of technology partners as it prepares for its entry into the FIA Formula One World Championship.
The partnership integrates ElevenLabs’ advanced artificial intelligence voice capabilities into Audi’s Formula 1 programme, supporting the team’s long-term strategic vision ahead of the sport’s upcoming regulatory cycle.
The collaboration reflects a shared commitment to innovation, digital performance, and the development of next-generation human–machine interaction in one of the world’s most technologically demanding sporting environments.
As part of the agreement, ElevenLabs will work with the Audi Revolut F1 Team across a range of voice and audio technology applications. These include AI-driven speech solutions, multilingual communication tools, and new audio formats designed to enhance internal operations as well as fan engagement.
With F1 teams operating across multiple countries and time zones, efficient and precise communication is a critical component of engineering performance, race operations, and organisational effectiveness.
Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team, said, “Formula 1 is a sport defined by constant innovation, not only on track but in how teams communicate and engage with the world around them. It is our mission to elevate the reach of Formula 1 around the globe, working in sync with our partners to enhance the offering and bring greater insights into this fascinating sport. With ElevenLabs, we have a leader in AI voice technology, and their capabilities open up exciting opportunities for how we tell our story, connect with fans globally and explore new formats across our digital ecosystem. As we build Audi Revolut F1 Team, partnering with forward-thinking technology leaders like ElevenLabs is a natural fit.”
Mati Staniszewski, Co-founder of ElevenLabs, added, “The pinnacle of motorsport is one of the few sports that truly blends technological excellence, teamwork, and elite competition. Audi Revolut F1 Team is entering Formula 1 with bold ambitions on and off the track. We share that ambition at ElevenLabs, and we’re excited for the seasons ahead. Together, we’re exploring how our technology can support the team at the track while also transforming how fans around the world experience and connect with the sport.”
ElevenLabs is globally recognised for its work in realistic speech synthesis and AI-powered voice systems, with applications across media, technology, and enterprise communications. The partnership with Audi’s F1 project marks a significant step for the company into elite motorsport, an environment where speed, clarity, and accuracy are paramount.
The agreement aligns closely with Audi’s technology-driven approach to F1, which extends beyond power unit development and on-track performance to include advanced digital systems that enhance collaboration, decision-making, and innovation. It also complements the team’s broader commercial platform, led by title partner Revolut, reinforcing a shared emphasis on scalable, digital-first solutions.
As Audi continues preparations for its Formula 1 debut, the project is attracting a growing number of partners from across the global technology sector, underlining the team’s ambition to use the championship as a platform for future mobility, digital innovation, and performance-led engineering.
