Audi has entered into a three-year agreement with Silverstone Circuit to become the venue’s official car partner, formalising a collaboration between two brands deeply rooted in high-performance motorsport.
The agreement will see the German manufacturer provide a dedicated fleet of premium vehicles to support Silverstone’s operations and hospitality requirements across its annual programme of events. The fleet will play a central role during headline fixtures such as the Formula 1 British Grand Prix, delivering VIP and guest transport solutions designed to elevate the overall event experience.
In addition to mobility services, the premium automotive brand has been appointed official pace car partner for selected race meetings at the circuit. The role places Audi performance models at the forefront of on-track activity, reinforcing the brand’s engineering credentials in a live competitive setting.
The partnership arrives at a strategically significant moment for Audi as it prepares for its entry into Formula 1 in 2026. Strengthening its association with Silverstone, a circuit synonymous with Formula 1 history and technical challenge, enhances the manufacturer’s positioning ahead of its debut in the championship.
José Miguel Aparicio, Director of Audi UK, said, “This partnership represents a powerful synergy between two iconic brands. As Audi enters Formula 1 with the Audi Revolut F1® Team, aligning with Silverstone is a natural step. Together, we will deliver outstanding experiences for fans and customers, showcasing Audi innovation, performance and progressive design at one of the world’s most famous motorsport venues.”
Rachel James, Head of Partnerships at Silverstone, added, “We are proud to welcome Audi as our Official Car Partner. This partnership will give our fans the opportunity to explore the Audi brand for themselves. Audi will enhance the Silverstone experience at every level, from VIP transport to Drive Experiences and on-track presence as our Official Pace Car Partner.”
Silverstone, which has been a fixture of global motorsport for more than seven decades, continues to host a broad portfolio of international events including Formula 1, MotoGP and endurance racing. The addition of the global automaker to its commercial roster reflects the circuit’s continued appeal to leading automotive manufacturers seeking premium exposure and experiential engagement.
Audi’s motorsport heritage spans multiple disciplines, including success in endurance racing at Le Mans, championship-winning campaigns in rally competition, global GT racing programmes and recent victories in the Dakar Rally. The new agreement builds on that legacy by embedding the brand within one of the world’s most recognised racing venues.
The three-year term allows both parties to develop integrated marketing initiatives and customer engagement programmes, reflecting the evolving role of automotive partnerships within major sports venues.
