Audi, the globally renowned automotive manufacturer, and DAZN, the world’s leading sports streaming service, have announced a global partnership poised to redefine in-car entertainment.
This collaboration will seamlessly integrate DAZN’s extensive library of live and on-demand sports content directly into the infotainment systems of select Audi vehicles worldwide, offering drivers and passengers an unprecedented live sports viewing experience on the go, where permitted by local regulations.
This strategic alliance marks a significant leap forward in enhancing the connected car experience, transforming journeys into immersive sporting events. By embedding the DAZN platform into Audi’s advanced Multi Media Interface (MMI), occupants will gain instant access to a vast and diverse array of sporting action, spanning major football leagues, thrilling motorsports events, intense boxing matches, and much more, enriching their travel time with real-time excitement and expert analysis.
Commenting on the occasion, Alice Mascia, CEO DACH at DAZN, said, “DAZN has been a leading and driving force for innovation in the global sports industry since our launch in 2016. We enable sports fans to watch their favourite sport live wherever they want. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. For this reason, we are delighted to be working with Audi to pioneer this area and bring DAZN into cars with the best live sport. The promising cooperation with the Volkswagen Group and CARIAD represents a further step in our mission to be the ultimate destination for all sports fans.”
The partnership leverages DAZN’s extensive global reach and diverse sports portfolio, perfectly aligning with Audi’s international presence and commitment to delivering premium experiences to its discerning customer base. The integration will capitalize on Audi’s high-resolution displays and premium audio systems to ensure a superior and engaging viewing experience for all occupants.
Starting this month, DAZN will be accessible directly within the vehicle for the first time, as Audi becomes the pioneering automotive manufacturer to integrate the comprehensive world of DAZN sports streaming into its latest generation of vehicles via the Audi Application Store. The DAZN app will be available in new Audi models including the A5, Q5, A6, A6 e-tron, and Q6 e-tron, in markets where both DAZN and the Audi Application Store are accessible.
This collaboration underscores the increasing convergence of the automotive and media industries, with both Audi and DAZN demonstrating a shared commitment to providing innovative and engaging experiences for their customers. By bringing the thrill of live sports directly to the road, Audi and DAZN are poised to redefine the future of in-car entertainment on a global scale.