The ATP Tour, the governing body of men’s professional tennis, has struck a significant multi-year global deal with Fitline, a leading sports nutrition brand.
This agreement, effective immediately and lasting through 2026, has designated Fitline as the official sports nutrition partner and official energy bar partner for ATP Tour players.
Fitline’s scientifically formulated product line is designed to maximize athletic performance by supporting energy levels and immune function. ATP Tour players will have access to these supplements, and Fitline will gain extensive brand exposure through the Tour’s vast social, editorial, and digital channels, reaching a global audience of tennis fans.
Commenting on the partnership, Massimo Calvelli, ATP CEO, said, “We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance. This partnership reflects the ATP Tour’s appeal to global partners and our strength in engaging fans digitally.”
Rolf Sorg, PM-International CEO, added, “Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community.”
This partnership underscores the commitment of the ATP Tour and Fitline to promoting athletic excellence while upholding the highest standards of sportsmanship. It builds upon Fitline’s established presence in professional sports, where it has collaborated with athlete ambassadors and governing bodies.
Fitline caters to a broad spectrum of athletes, from weekend enthusiasts to seasoned professionals. Its range of research-backed supplements caters to the specific needs of athletes, aiming to optimize performance, recovery, and overall well-being. Fitline prioritizes quality and safety, with products developed through scientific research and partnerships with sports federations.
This partnership with Fitline follows a series of successful deals recently secured by the ATP, including collaborations with OFX, Asti Docg, Saudi Arabia’s Public Investment Fund (PIF), Infosys, Yokohama Rubber, and Haier.