ATP strikes multi-year sponsorship deal with waterdrop

Almost 30 million plastic bottles have not been produced or imported to date thanks to waterdrop products.

The Association of Tennis Professionals (ATP) has announced a new multi-year sponsorship deal with the fast-growing Austrian hydration brand, waterdrop. Following this association, waterdrop is set to serve as the official hydration partner and gold partner of the ATP Tour from 2023.

waterdrop is dedicated to assisting consumers in leading healthier, longer, and more environmentally friendly lives. Their objective is to inspire people to Drink More Water. Plastic waste can be reduced by using waterdrops’ innovative water filtering devices, reusable water bottles, and Microdrink’s dissolvable cubes. Almost 30 million plastic bottles have not been produced or imported to date thanks to waterdrop products.

As a result of their collaboration, ATP and waterdrop will advocate for sustainable hydration on the ATP Tour. Players, employees, and volunteers will get the company’s reusable bottles, helping to significantly reduce the season’s consumption of plastic bottles.

In a variety of ATP Tour events across the world, waterdrop will also debut cutting-edge on-court hydration benches for players and hydration stations for spectators. Fans will have the option to sample the brand’s fascinating selection of goods and flavours at on-site activations and pick up a reusable bottle similar to the ones used by the pros.

Professional tennis tournaments draw more than five million spectators each season, thus this will be a key component of the ATP’s effort to lessen its environmental effect through ATP Serves.
In order to further the company’s vision and narrative within tennis and sports, waterdrop has also enlisted the help of famous tennis players Taylor Fritz, Danielle Collins, and Novak Djokovic as brand ambassadors. Moreover, waterdrop will work with the ATP medical staff to ensure the hydration of all competing players.

Daniele Sanò, ATP Chief Business Officer, commented, “We are thrilled to welcome waterdrop to the ATP Tour’s global family of partners. Sustainability is something our players, tournaments and fans care deeply about. We’ve set ambitious targets and it’s great to have a passionate brand like waterdrop support us on that journey. We’re excited to provide the tennis community with the most sustainable hydration products possible.”

Martin Murray, CEO & founder of waterdrop, said, “Shaking up the beverage industry is not only necessary, it’s a real ecological emergency. We strongly believe that the values and commitments already shown by the tennis world are a great match with our vision. This new journey with ATP is the beginning of a major and profound transformation. Reducing our plastic use and unnecessary CO2 emissions are steps we must all take. We are thrilled to see the best tennis players in the world using our bottles and hydration benches. It’s an important symbol for this on-going profound change in the industry.”

Taylor Fritz, said, “Drinking enough water is key for a healthy lifestyle and our performance as athletes. However, this does not have to come at the expense of the environment. It’s great to see our sport taking the right steps in that direction. I believe that by working together we can make real progress towards eliminating plastic on Tour.”

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