The Association of Tennis Professionals (ATP) has announced a new strategic global partnership with the Chinese photovoltaics company, LONGi Green Energy Technology Co., Ltd. (LONGi).
LONGi, which was founded in 2000, is dedicated to being the top solar energy technology business in the world as well as a proponent, practitioner, and pioneer in the long-term growth of the global clean energy sector. The alliance, which was negotiated with the assistance of Juss Sports, will boost ATP’s sustainability initiative under ATP Serves, in keeping with its dedication to UN Sports for Climate Action.
During the 2023–2024 season, LONGi will collaborate with ATP events to cover Asia, Europe, and the Americas. These include the Laver Cup, ABN AMRO Open, Movistar Chile Open, Miami Open presented by Itau, Mutua Madrid Open, Terra Wortmann Open (Halle), Kinoshita Group Japan Open Tennis Championships, Rolex Shanghai Masters and Nitto ATP Finals.
Furthermore, LONGi also revealed the beginning of its worldwide energy development programme, dubbed ‘Plan-GET,’ which stands for ‘Green, Energy, and Tours,’ during a signing ceremony in Shanghai. This initiative examines new avenues for the environmental sustainability of zero-carbon sports and events and promotes a novel notion of sustainability for green sports. Plan-GET wants to make a difference in the world and strengthen the voice of those who are working towards a green and low-carbon future.
Massimo Calvelli, ATP CEO, said, “We’re proud to welcome LONGi as our Solar Energy and Hydrogen Partner. Climate Change is having an impact on our sport – from hotter temperatures to extreme weather. Addressing this is our most important challenge. LONGi shares our commitment to sustainable development and our collaboration will support transition to a Net Zero future, under ATP Serves.”
Dennis She, Vice President of LONGi, commented, “We are thrilled to be collaborating with the ATP Tour as Official Solar Energy and Hydrogen Partner, with the support of Juss Sports. Photovoltaics, nature’s gift to mankind, is set to play a pivotal part in the future energy landscape and era. We are excited to jointly bring about healthy, shared, and sustainable low carbon events through the platform so that everyone may enjoy green sports under the sun.“