The Association of Tennis Professionals (ATP) has announced a new global partnership with the Australian online trading company, Pepperstone. This new deal with Pepperstone consists of naming rights to the official ATP rankings.
As an ATP Tour platinum partner and official online trading partner, Pepperstone will have an inclusion on-site at 11 events during the men’s tennis season, eventually ending in the title-winning Nitto ATP Finals in Turin.
In addition, the Melbourne-based organization will benefit from year-round advertising on the ATP’s social, digital, and broadcast channels.
The collaboration will begin with the release of the Pepperstone ATP Live Rankings, a new creation that will allow fans, players, and media to monitor player rankings in real-time based on live match results.
Furthermore, Pepperstone’s sponsorship pack will also provide naming rights to the season-long Race to Turin, Race to Milan, and ATP Cup Standings, as well as being the presenting partner of the year-end number one commemoration in singles and doubles.
ATP Chief Executive Massimo Calvelli, said, “In line with Pepperstone’s award-winning customer service, the ATP is always looking for new ways to improve the experience of our millions of fans around the world, and the launch of the Pepperstone ATP Live Rankings is a landmark moment that will help elevate our storytelling and create new opportunities to engage with the ATP Tour every day of the season.”
The platinum sponsorship tier is ATP’s second-highest. The tour’s premier partner is Emirates, and the company has gold alliances with Infosys and Nitto. ATP also has supply deals with Lacoste and Therabody.
FedEx was heretofore the ATP rankings’ title sponsor, but the delivery company chose not to extend its long-term collaborations with the tour. The deal was worth approximately in the low seven-figure range per year when it closed at the end of last year.