The LaLiga club, Atlético Madrid have inked a new sponsorship agreement with the leading brand in the rent-a-car sector, AVIS. With this deal, the brand has been named the official sponsor of the Spanish club for the next three seasons.
AVIS is a supplier of rental cars to the commercial sector, catering to both leisure passengers off-airport and business travellers at international hub airports. As opposed to most airport facilities, which are typically company-owned and operated, many of the off-airport outlets are franchised businesses.
With this merger, AVIS will provide the Red & White club with a range of services, including adaptable and environmentally friendly travel options on a national and international level.
This partnership with the club demonstrates AVIS’ dedication to athletics. The AVIS brand will be present at the Cvitas Metropolitano as a result of its new partnership. The two organisations will also collaborate on creative projects to provide customers and football fans with one-of-a-kind experiences.
Atlético Madrid CEO, Miguel Ángel Gil Marín, said, “With collaboration with a company like AVIS, a leader in the sector that seeks excellence in its services, as well as providing its clients with the best experience in the car rental. We thank AVIS for the opportunity that gives us and we welcome them to the Red & White family”.
Francisco Farrás, General Manager of AVIS Budget Group for Spain and Portugal, said, “This agreement represents a historic milestone for AVIS in Spain. It is an honour to sponsor Atlético de Madrid, a club that represents the most important values of sport: passion, commitment and team spirit”.