The LALIGA powerhouse, Atlético de Madrid have inked a multi-year partnership with the Asian gambling company, K8.
For the next two seasons, one of the world’s leading online gaming brands has become the club’s official Asian betting partner.
K8, established in 2004 and the most widely recognised company within the respected ASIA GAMING Group, is celebrating its 20th anniversary with a variety of activities for its millions of worldwide users and sports enthusiasts.
The agreement with Atlético de Madrid will extensively promote K8’s logo on the LED and Cam Carpet digital overlay system installed at the Riyadh Air Metropolitano, allowing supporters in Asia to follow the club’s exciting moments via LALIGA’s regional broadcasters.
Furthermore, users of K8 will also have the opportunity to win exclusive ‘money can’t buy’ events such as post-match meet & greets with players and tickets to watch the squad in action.
Óscar Mayo, Atlético de Madrid, Chief Operating Officer, said, “This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches and feel Atlético de Madrid much closer to them.”
Spokesperson of K8 said, “With 11 LALIGA titles, Atletico de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with such a premium football club full of traditions and passion. K8 is aiming to bring best in class entertainment and experience to millions of users and fans around the world. We are the best at what we do so this is a perfect partnership for us.”