The National Basketball Association (NBA) team, Atlanta Hawks have inked a sponsorship deal with the premium distilled and gluten-free vodka brand, Redmont Vodka.
Through the agreement, a space inside the venue in downtown Atlanta has been renamed Redmont Vodka Bar (level 100).
Redmont Vodka is made from corn, which gives it a smooth finish without a harsh aftertaste and makes it gluten-free. The brand’s vodka is not only eight times distilled but also passes through sophisticated carbon filtration systems to eliminate any unwanted flavours and produce a much smoother finish.
Coming back to the partnership, there will be additional locations throughout the building where the vodka will be accessible. Barkley, who bought the majority of Redmont back in 2019, took part in a digital content capture campaign to advertise the new bar.
Beginning on Monday during the Denver Nuggets vs Atlanta Hawks game, the team will conduct activations in conjunction with the brand, offering fans the chance to receive branded Redmont merchandise by visiting the bar.