Ather Energy has announced a sponsorship deal with the Tamil Nadu Premier League (TNPL) ahead of the sixth edition of the tournament.
Following the association, the company will serve as the associate sponsor for the Orange Cap and Purple Cap. According to the firm, the partnership with TNPL is intended to emphasize Ather’s commitment of making EVs popular in the country.
The Orange Cap and Purple Cap are two of the most prestigious awards given in cricket tournaments. The batsman with the most runs is awarded the Orange Cap, whereas the bowler with the most wickets is awarded the Purple Cap.
The TNPL, which debuted in 2016, has developed to become Tamil Nadu’s main Twenty20 cricket competition. The league will include eight clubs from eight districts in Tamil Nadu, competing for a total of 32 matches.
Shri. R S Ramasaamy, Secretary of TNCA said, “We are pleased to have Ather Energy on board as the Orange & Purple cap partner for the 2022 edition of the TNPL, taking our league to the next level. They are leaders in the electric 2-wheeler segment and we intend to jointly offer our loyal and enthusiastic fans a journey to remember.”
Ravneet Singh Phokela, Chief Business Officer of Ather Energy, said, “We are thrilled to partner with the Tamil Nadu Premier League for the 6th edition of the tournament. As the biggest regional cricket league, TNPL has built a stellar reputation for quality cricket and high-stakes entertainment.The partnership provides us with an opportunity to rapidly drive awareness and familiarity for the brand across the state, as we expand our footprint in the coming months. Cricket is followed by people across age and gender and gives us the advantage to educate the larger audience about the benefits associated with EVs and accelerate the adoption of EVs across the country”.
The Tamil Nadu Premier League begins on June 23 with the first match between Chepauk Super Gillies and Nellai Royal Kings.