The electric automobile unit, Ather Energy has developed a new captivating digital campaign to showcase its association with Kerala Blasters FC for the seventh season of the Indian Super League (ISL).
The digital engaging campaign is thought and executed by the media agency, Stark Communications. Through this advertisement, Ather Energy wanted to establish its premium electric scooter, Ather 450x among the consumers by attracting the fan base of the veteran football team. In the advertisement, citizens are witnessed leaving their work early to watch the match of the Kerela-based team by travelling from the latest vehicle of Ather Energy. This scene was developed to ignite an emotional connection of the company with the fans through their spell-bounding love for the Kerala Blasters.
The campaign highlighted some of the features of the scooter such as instant navigation and smooth rides. It was narrated by the voice of the Malayalam commentator, Shaiju Damodaran to further influence the audience.
Ather Energy became the official partner of the football franchise last year for the second consecutive season. It is India’s first intelligent electric scooter manufacturer with a massive infrastructure.