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Atalanta sign General Fruit as sponsor

The sponsorship deal is for the next two seasons.

The Italian top-flight (Serie A) club Atalanta BC has landed General Fruit as a sponsor for the next two seasons. The deal will be starting from the current season itself. General Fruit is in the beverage services industry and is a well-known name. They will be responsible for providing health drinks and fruit juices for the Atalanta squad.

Founded in the year 1998, General Fruit manufactures several types of drinks and has evolved from the original company “Lochis Liqueurs and Syrups”. It distributes concentrated liquid products ranging from fruit juices, fruit punches for mocktails, breakfast drinks and more such products. However, a few amounts of share capital is still owned by the Lochis family.

Atalanta BC and General Fruit S.r.l. are pleased to announce their sponsorship agreement. The company, which is based in Credaro, in the province of Bergamo, will be an Official Sponsor for two sports seasons, starting from the current one,” said the club on their official website.

Atalanta is currently placed at the fifth position in the Serie A table with a total of 10 points from their five matches. They will be seen next in action against the defending champions Inter Milan on Saturday 25th September (9:30 PM IST). They are unbeaten in their last two league matches, they registered victory against Sassuolo and Salernitana.

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