The Serie A team, Atalanta BC have announced a partnership with Acqua Lete, an established and significant brand of naturally sparkling mineral water.
As part of the deal, Acqua Lete has become the team’s main sponsor. Along with this, the brand’s logo will be placed in front-of-shirt for all contests, from the UEFA Super Cup to the Champions League, and even the Coppa Italia and the Italian Super Cup, for upcoming three seasons.
Nicola Arnone , CEO of SGAM, said, “Sport is the home of Acqua Lete, we are extremely excited to welcome Atalanta into our home and be the new Main Partner of the club. The presence of the Lete brand on the Atalanta shirt during all national and international competitions represents the restart of a new exciting story that began in 2012. Lete and Atalanta are a rare and precious combination – concludes Nicola Arnone – because they both have their roots in mythology, they represent tradition and dynamism, passion and innovation. We will commit to carrying forward all these values on and off the pitch.”
Luca Percassi , CEO of Atalanta BC, said, “It is truly a pleasure to welcome Acqua Lete back to the great Atalanta family, this time as the Company’s Main Sponsor. It is undoubtedly a partnership of absolute value, established with a historic and important brand that, I am sure, will be able to give great satisfaction. It is not only sport, football in this case, that binds Atalanta and Acqua Lete, who are certainly united, in addition to a tradition of over a century, also by important moral and social values. We are truly extremely happy to begin this new exciting journey together.”
Lete is a vintage brand that originally appeared in the market in 1893 when the Lete Company began bottling the outstanding mineral water from the same-named spring. A few years later, it received its first worldwide honours, the Grand Prix in Paris and the Honour Prize in London in 1906.
Acqua Lete was bought by the Società Generale delle Acque Minerali (SGAM) in the early 1980s, which modernised the company by making wise investments in new technology and anticipating the demands of the complicated beverage industry. SGAM Spa combines glass and PET manufacturing, resulting in a technologically and organisationally cutting-edge bottling firm that has successfully launched and distributed its mineral waters Lete, Prata, and Sorgesana across the country.
The firm has 11 manufacturing lines (eight for PET goods, two for glass products, and one for aluminium), and it was the first food company in Italy to utilise 100% renewable energy. MITE-accredited founding member of CoriPet, an independent consortium for the management of PET packaging for food liquids.