The Serie A team, Atalanta BC have announced a partnership renewal with RadiciGroup, a leading player in the production and sale of polyamide, chemical intermediates, and more.
With this renewal, RadiciGroup has become La Dea’s sleeve partner for the Coppa Italia and UEFA Champions League games and will continue as the ‘Sponsor of the Heart’ for the Serie A and the Italian Super Cup.
RadiciGroup’s title as Atlanta’s ‘Sponsor of the Heart,’ carries on the collaboration that started in 2017. Throughout these years of rapid expansion, RadiciGroup has consistently provided support to the management, coach, players, and staff based on shared values, including a focus on the region, a love of the black and blue colours, and the capacity to put on an exciting team game that maximises the potential of every player.
Atalanta won the UEFA Europa League to cap off the 2023–2024 campaign. RadiciGroup supported the team during this remarkable journey, which saw it develop and make a name for itself in the world of international football.
Maurizio Radici , Vice President of RadiciGroup, commented, “We are extremely pleased to continue our collaboration with Atalanta. This partnership is not just a sponsorship, but a sharing of values and objectives. RadiciGroup and Atalanta are two symbols of our territory and work with the same determination to achieve excellence. Winning the Europa League is an extraordinary result and we are proud to have supported the team in this success. We will continue to support Atalanta with the same enthusiasm and commitment, certain that together we can reach new and ambitious goals.”
Luca Percassi , CEO of Atalanta BC, said, “It is nothing short of a pleasure to continue with RadiciGroup what we believe to be more than a collaborative relationship. Over the years, important synergies have been created with RadiciGroup that have allowed the strengthening of both brands. The journey we began together in 2017 continues while keeping alive the values that have always united us.”
