The premium health care and home cleansing company Astonish, the one and only vegan-approved, cruelty-free company in the UK, has joined forces with Leeds United Football Club to serve as the team’s official training wear partner for the 2022–23 Premier League (PL) season.
Through the new agreement, Astonish branding would be present on the training wear used by Leeds United for the upcoming season.
Every Leeds United game will be broadcast live around the world due to Premier League’s international influence, giving the company a global exposure.
Howard Moss, Owner and CEO of Astonish, said, “The Astonish brand are delighted to have extended our partnership with LUFC, including both men and women sides. Established just a mile from Leeds City Centre some 50yrs ago, our routes have always been firmly set within West Yorkshire and we are extremely proud of this!
“Being part of such a passionate, loyal and dedicated fanbase as are LUFC supporters, really mirrors what the Astonish brand is all about – we too ‘punch above our weight’ in the cleaning sector, and once used our followers remain loyal!
“The new training wear looks incredible, and we feel certain this will drive even greater awareness for the Astonish brand – where we have a strong presence globally. We hope our brand name gives the team that inspiration to Astonish everyone for the season ahead.”
Leeds United’s Executive Director, Paul Bell, stated, “We are thrilled to expand our partnership with Astonish and look forward to seeing their branding feature across all our training wear for the new Premier League season.
“We pride ourselves on developing long term partnerships and we have now been working with Astonish for six years and everyone at the club is excited to continue building upon the special relationship we have already created with them.”
Astonish, a family-run business with roots in Yorkshire and a long history as a club partner lately received the prestigious “Queens Award for Enterprise” for its rapid expansion throughout emerging economies over the previous three years. The company has also seen a significant increase in sales both domestically and overseas.
The year 2022 has become an exciting one for Astonish, with massive investments made in the company’s offerings, personnel, and infrastructure, including a transfer to brand-new 128,000-square-foot purpose-built facilities.
Astonish has spent nearly 50 years learning about the cleaning problems that households encounter, and the firm continues to be the market leader.