Aston Villa signs up LT as new sleeve sponsor

One of the top English Premier League club Aston Villa has signed a sponsorship deal with Asian betting operator LT, making the global gaming platform the club’s new Principal and official betting partner.

The deal will see the brand’s logo being sported on the sleeves of first team jerseys for all forthcoming matches during the 2020/21 season. The brand replaces rival betting operator W88 as the club’s principal partner. W88 held the main shirt rights for one season only in a deal that was hailed as a club record.

Nicola Ibbetson, Chief Commercial Officer said, “We are delighted to announce our partnership with LT and work with them to grow our fan base internationally. As a brand with a global reach, we are excited to see LT feature on our first team’s shirt sleeves for the first time this season on Monday night and for the rest of this campaign.”

LT CEO Ronald Tan said, “We are both delighted and excited to be partnering with Aston Villa, one of England’s top football clubs with great history and a remarkable global fanbase.”

He further added, “We are looking forward to next season and engaging closely with the fans, players and club management. LT is a 16 years old trusted gaming brand with presence in many different markets and we share the same values with Aston Villa and are both playing to win.”

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