The Premier League side, Aston Villa FC have landed an association with the British gambling company, William Hill.
In this development, the company established in 1934 has been named the club’s official in-stadium betting partner. The two parties involved will collaborate to enhance the matchday experience for enthusiasts for the next two EFL editions. William Hill will be providing betting facilities inside the premises of the team’s home stadium, Villa Park.
Liam McKee, William Hill Director of Media & UK Creative, said, “We’re thrilled to be teaming up with Aston Villa and to be delivering our unrivalled retail betting experience, along with some exciting offers and opportunities, to Villa supporters.
“You can always count on Villa Park to provide a unique atmosphere and we look forward to adding to fans’ matchday experience over the next two seasons.”
Nicola Ibbetson, Aston Villa Football Club Chief Commercial Officer, added, “William Hill are an industry leader, so we are naturally delighted to be welcoming them into Villa Park. As one of the world’s leading sports betting brands, their retail betting offering is set to enhance the matchday experience for Villa fans.”
Prior to this deal, throughout the year, Aston Villa also signed deals with Kaiyun Sports, Duelbits, Homeserve Furniture Repairs Ltd, Fanatics, Castore, and Jeton Wallet.
Before the international break, Aston Villa managed to secure the 12th spot with 18 points. The team will take on Liverpool on Monday, December 26 at home.