The Premier League (PL) club, Aston Villa FC (AVFC) have penned down a partnership with JD Sports, a leading global sportswear retailer.
As per the deal, the brand has been named the club’s official retail partner.
The worldwide sportswear retailer has agreed on a multi-year arrangement to offer official Aston Villa merchandise online and in select locations across the country. This is the start of an exciting partnership that will supply a wide variety of Aston Villa items, increase the club’s retail presence, and improve the fan experience.
Through this arrangement, the club will be better equipped to satisfy the demand for official merchandise in addition to securing a wider retail reach.
Chris Heck, President of Business Operations, said, “This partnership with JD, a leading global sport and fashion retailer, is going to make a big difference to the way we approach our retail operation. Their international reach, alongside their huge presence in the UK, will allow us to showcase our retail offering on a world-wide scale alongside our revamped store at Villa Park.”
JD Global Managing Director Michael Armstrong, said, “Aston Villa is an historic club and a brilliant addition to our growing presence in the English topflight of football. Our partnership will allow JD to further improve the consumer experience for Villa fans and those in the area.”
In honour of the new collaboration between JD and Aston Villa, JD has created a short cinematic video that combines the youthful spirit of today with Aston Villa’s future.
Previously, JD also announced collaborations with Wolverhampton Wanderers and Newcastle United. Likewise, the club also signed sponsorship deals with SeatGeek, Trade Nation, adidas, Betano and Carlsberg Marston’s Brewing Company.