The English Football club, Aston Villa FC have announced a new partnership with Guinness, the iconic Irish stout brand owned by Diageo.
The legendary Irish stout has become the official global partner for both men’s and women’s teams, and Villa fans will be able to experience the delicious taste of Guinness and Guinness 0.0 at the historic stadium beginning with the 2025-26 season.
Guinness, which is already a staple of many fans’ matchday routines, will strive to boldly elevate the fan experience by honouring the common joys, rituals, and traditions that unite Villa followers and the beautiful game throughout the world.
Adrian Filby, Chief Commercial Officer at Aston Villa, said, “We are delighted to be welcoming Guinness to the Aston Villa partner family, a global brand that is instantly recognisable to millions around the world. With so many options to choose from, we are extremely proud that Guinness recognised the significant growth of Aston Villa both on and off the pitch, particularly the exciting new developments in and around Villa Park itself. We very much look forward to working closely with Guinness to create authentic experiences for our supporters during the 90 minutes on a matchday and beyond.”
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said, “Aston Villa is an iconic Premier League club that’s deeply embedded in the local community with a passionate international fanbase. We’re incredibly excited that all fans will be able to enjoy quality pints of Guinness and Guinness 0.0, as part of the amazing matchday occasion at Villa Park, and support our ambition to become the most loved beer in sport.”
Guinness will utilise its worldwide rights to support and encourage safe drinking at Villa Park, expanding on its position as the Premier League’s official beer and official safe drinking partner.
