The Premier League club, Aston Villa FC have announced Sports Illustrated Tickets as their new official fan experience partner.
This new partnership will see Sports Illustrated Tickets lead new premium hospitality experiences across the stadium, such as the Sports Illustrated Warehouse, the club’s new multi-use space at Villa Park.
The collaboration with the iconic U.S. brand will also include the introduction of Club SI and Sports Illustrated Tickets Plaza, two new and immersive, technology-driven fan experiences that will complement Villa Park’s diverse portfolio of hospitality offerings, as well as Sports Illustrated’s rich, 70-year history of telling stories.
Club SI is a hospitality pavilion that combines Sports Illustrated’s renowned narrative with handpicked editorial content, luxury food and beverage services, and a modern social atmosphere dedicated to Aston Villa and the larger world of sport. Sports Illustrated Tickets Plaza is a popular matchday fan location that offers pre-match entertainment, a stage and large screens, social area, food and beverage options, and more.
Together with the Sports Illustrated Warehouse, these facilities will enable Villa Park to become a year-round destination for sports, music, and hospitality lovers, as well as community group activities and business events.
Francesco Calvo, President of Business Operations, said, “We are delighted to be partnering with such an iconic, world-renowned brand in Sports Illustrated Tickets. Their desire to create fan-first experiences aligns with our vision to make Villa Park a go-to venue not just on matchdays but throughout the year. We hope their expertise will help turn the Sports Illustrated Warehouse into a first-class experience for our supporters and the wider community in the West Midlands and beyond.”
David Lane, CEO of Sports Illustrated Tickets, said, “This long-term partnership with Aston Villa brings together premium hospitality and Sports Illustrated’s iconic storytelling to deliver authentic, unparalleled fan experiences like only an SI brand can deliver. By creating a unified platform, we’re transforming how supporters engage with Villa Park across matchdays, year-round sports and entertainment events and digital and in-person experiences alike. This partnership also marks an important step in our continued growth across the UK and European market.”
