The Premier League (PL) club, Aston Villa FC (AVFC) have inked a multi-year sponsorship deal with the Ukrainian vodka brand, Nemiroff.
As part of the deal, the brand has been named the club’s new official vodka partner.
Nemiroff is an award-winning Ukrainian brand with a presence on five continents and a history of producing spirits dating back over 150 years. It was named Vodka Brand Champion 2024 and is one of the most rapidly expanding businesses in the global alcohol sector.
Nemiroff is known for its commitment to quality, producing premium vodkas with natural ingredients that reflect the rich Ukrainian tradition. From traditional to inventive infusions, Nemiroff continues to establish new benchmarks in the spirits business. The brand’s narrative begins in the heart of Ukraine’s Podillya region and is steeped in history. Following a massive restoration in 1872, the Nemiroff distillery became the area’s biggest and most recognised business, playing an important role in alcohol exports to Europe.
A multi-year agreement with Aston Villa will see Nemiroff Vodka’s marketing assets exhibited around Villa Park on matchdays, as well as different hospitality experiences.
Chris Heck, President of Business Operations at Aston Villa, said, “This partnership with Nemiroff Vodka comes at an exciting time for both organisations as we look to grow our international presence. Their drive for continuous innovation and authentic collaboration with best-in-class partners chimes perfectly with our core ethos and we very much look forward to working together.”
Yuriy Sorochynskiy, CEO at Nemiroff, said, “Nemiroff has a long-standing history of global sports partnerships, and our expansion into football is an exciting next step. Football, like Nemiroff, embodies passion, unity, and the celebration of moments that bring people together. We are thrilled to embark on this exciting partnership with the top tier of English football – Aston Villa, a club that mirrors our global ambitions and dedication to excellence.
“Same as Aston Villa, we are rooted in 150 years of tradition yet fuelled by an unwavering pursuit of innovation and growth. With our eyes set on global expansion, we’re eager to engage with football fans around the world who share the same spirit. Cheering On – That’s Our Spirit!”