The Premier League (PL) club, Aston Villa FC (AVFC) and SeatGeek, a leading global ticketing platform, have announced a renewed partnership.
This extension has solidified SeatGeek’s position as the club’s official primary ticketing partner ensuring a seamless and secure ticketing experience for fans.
The renewed partnership signifies a shared commitment to growth. It aligns with Aston Villa’s global ambitions, as highlighted by Chris Heck, President of Business Operations, “We are extremely happy to be aligned with SeatGeek with our new global vision for this great club. SeatGeek has been a trusted partner and we look forward to continuing our off-field growth alongside an internationally-recognised partner.”
Peter Joyce, Managing Director of SeatGeek, echoed this sentiment, “We are delighted to have extended our partnership with Aston Villa after what has been such a historic season, one which maintains their upward trajectory. It is our pleasure that we are able to continue our journey together.”
The terms of the extended partnership remain confidential. However, it is understood that SeatGeek will retain its role in facilitating ticketing operations for both Aston Villa’s men’s and women’s first teams. This likely encompasses primary ticketing sales, account management, and the provision of a secondary marketplace for ticket resale.
Founded in 2009, SeatGeek is a leading platform for buying and selling tickets to live events, known for its mobile-friendly interface. The platform offers tickets for various events, including sporting fixtures, concerts, and theatre productions. The platform allows fans to browse events, view interactive seating charts, securely purchase tickets and resell tickets.
This agreement comes at a significant time for Aston Villa. Following their historic UEFA Champions League qualification, the club is experiencing a surge in excitement and growth. This partnership adds to a string of recent successes, including sponsorships with Carlsberg Marston’s Brewing Company, Trade Nation, adidas, and Betano, along with a contract renewal with the manager Unai Emery.
The 2024/25 season fixtures are out. The Villans kick off their campaign against West Ham United on August 17 at 10:00 PM IST.