The Premier League club, Aston Villa FC have inked a new sponsorship agreement with the global beverage giant, The Coca-Cola.
As part of the deal, the brand has become the team’s official partner. Notbaly, the pact makes Coca-Cola the official soft drinks partner, official global partner, and official partner of both men’s and women’s teams.
With the agreement involving the pouring rights for Coca-Cola’s entire line of iconic beverages, including Coke, Coke Zero, Diet Coke, Fanta Orange, Fanta Orange Zero, Fanta Twist, MIX Coke Zero, Sprite, Sprite No Sugar and Sprite Zero, the company will be at the forefront of interacting with Aston Villa supporters around the world. This will ensure that fans stay hydrated during matchdays at Villa Park and at club events around the world.
Aston Villa and Coca-Cola will work together to provide exclusive fan experiences inside the stadium in addition to across digital and retail platforms. This means that supporters can expect distinctive activations, exciting giveaways, and community initiatives aimed at bringing the spirit and passion of Aston Villa Football Club closer to fans everywhere, developing moments to truly ‘Drink it In’.
Adrian Filby, Chief Commercial Officer at Aston Villa, said, “We are thrilled to welcome Coca-Cola to the partner family at Aston Villa. Their global reach and dedication to fan engagement make them the perfect match for our club’s ambitions for further growth. Together with Coca-Cola, we look forward to enhancing the matchday experience and connecting with Villa fans around the world.”
Javier Meza, President of Marketing, Europe, Coca-Cola, said, “We’re incredibly excited to partner with Aston Villa—an ambitious and historic club with a passionate global fanbase and deep community roots. This partnership reflects our shared commitment to delivering refreshing experiences for supporters through our iconic Coca-Cola brands and world-class football activations.”
This collaboration also builds on Coca-Cola’s existing league-wide arrangement with the Premier League, confirming the company’s commitment to supporting football in the UK.
