The British Formula 1 racing team, Aston Martin Aramco Cognizant has announced a new partnership with the luxury lifestyle brand, Velocity Black.
With this association, Velocity Black has been named the official luxury lifestyle partner of Aston Martin for the 2023 season. The partnership will help the clients of Velocity Black members to get access to the team and the drivers, as well as the VIP passes to races and special events.
It will also focus on giving the best experience of the motorsport event to the Velocity Black members. The logo of the lifestyle brand will be visible on the nose cone of the racing car of Aston Martin.
Velocity Black is a prominent luxury lifestyle brand that uses highly-oriented technology and human resources to create assets for people to enhance their lifestyles. The company was founded in 2014 and it is backed by $28 billion in venture capital and has become one of the world’s fastest-growing companies.
Jefferson Stack, Managing Director Commercial & Marketing, AMF1 said, “At AMF1, we are always looking for unique ways to harness the prestige and desirability of our brand, and we are delighted to have partnered with Velocity Black to deliver a range of new and exciting ways of doing this. Through our partnership, Velocity Black members will receive unprecedented access at races, meet our drivers and enjoy our hospitality in the paddock. We are looking forward to meeting many Velocity Black members across what is set to be an intense and exciting championship season.”
Zia Yusuf, Velocity Black CEO said, “At Velocity Black we believe life is short, and that every second matters. Our members are high-performance people, and we help them live extraordinary lives. This ethos made AMF1 a kindred spirit and natural partner. Our review of last year made the tripling of member demand for F1 experiences impossible to ignore. We’re proud to be the Luxury Lifestyle Partner of the Aston Martin Aramco Cognizant Formula One™ Team. It means we can offer our members effortless access to the most extraordinary Formula One experiences in the world. In doing so, we will help forge memories between loved ones that will last a lifetime.”