Following this agreement, Citibank’s logo will be visible on the halo of the Aston Martin race cars.
The partnership can also be considered as an extension of Citi’s long-standing partnership with the two-time Formula One Champion, Fernando Alonso, who has just been inducted into the team for the 2023 season.
Citibank is a multi-national financial institution which plays a huge role in providing financial services that enable growth and economic development.
Jefferson Slack, AMF1 Managing Director, Commercial & Marketing said, “We are delighted to begin our partnership with Citi. It’s an exciting new energy for AMF1 and we are glad to welcome Citi onboard our journey as we fight for the front of the F1 grid. Citi’s sponsorship is the latest addition to our fantastic portfolio of partners, and we look forward to supporting Citi’s aim of driving deeper engagement within their communities.The well-established relationship with Fernando perfectly complements this new sponsorship and we look forward to developing a programme of activity that drives positive change together”.
Jim O’Donnell, Executive Vice Chairman, Client Engagement, Citi said, “Building on our relationship with Fernando while joining forces with AMF1 is a tremendous opportunity to leverage the global platform of the sport. Through this relationship, Citi will continue to reach our clients in new and exciting ways while delivering unique experiences around the world”.