The Aston Martin Aramco Formula One Team has confirmed two major developments that strengthen its long-term competitive ambitions and commercial positioning, announcing a landmark power unit partnership with Honda alongside a new multi-year global agreement with functional energy drink brand CELSIUS.
Together, the announcements underline Aston Martin Aramco’s intent to evolve into a fully manufacturer-backed Formula 1 operation while continuing to attract globally scalable consumer brands aligned with the sport’s expanding audience and premium positioning.
Honda partnership launched in Tokyo ahead of 2026 regulation reset
Aston Martin Aramco and Honda formally marked the beginning of their long-term F1 partnership at a launch event in Tokyo, signalling the start of a factory-level collaboration ahead of the sport’s major technical overhaul in 2026.
From the 2026 season, Honda has become Aston Martin’s exclusive power unit supplier, responsible for the design and supply of the complete hybrid power unit under F1’s next-generation regulations. The agreement marks Honda’s return to full works involvement in the championship, following its scaled-back participation after the 2021 season.
Under the terms of the partnership, Aston Martin Aramco will serve as Honda’s sole works team in Formula One, elevating the relationship beyond a traditional customer arrangement and aligning both organisations around a shared long-term competitive strategy.
The Tokyo launch highlighted the strategic importance of the Japanese market for both brands and reinforced Honda’s renewed commitment to elite global motorsport through its racing operations. The partnership is expected to play a central role in Aston Martin Aramco’s ambitions to compete consistently at the front of the grid under the 2026 regulatory framework.
CELSIUS named official and global energy drink partner
In parallel with its technical announcement, Aston Martin Aramco also confirmed a multi-year global partnership with CELSIUS, naming the brand an official partner and official global energy drink partner of the team.
The agreement sees CELSIUS integrated across Aston Martin Aramco’s global operations, including branding on team assets, digital platforms and hospitality environments. Activation will focus on fan engagement, premium guest experiences and team performance settings, reflecting the brand’s positioning around functional energy and active lifestyles.
The partnership aligns with F1’s evolving commercial landscape, as brands increasingly seek relevance with a younger, digitally engaged global fanbase. For CELSIUS, the deal provides access to F1’s expanding international calendar and premium brand ecosystem, while supporting its growth ambitions across key global markets.
Taken together, the Honda and CELSIUS announcements underline Aston Martin Aramco’s dual focus on on-track performance and off-track commercial growth. The Honda alliance delivers long-term power unit stability and manufacturer backing ahead of a pivotal regulatory era, while the CELSIUS partnership strengthens the team’s portfolio with a globally scalable consumer brand.
As Formula 1 continues to attract major investment and broaden its global reach, Aston Martin Aramco’s latest moves position the team as one of the grid’s most strategically ambitious operations, both competitively and commercially.
