Aston Martin Aramco Formula One Team has developed a new multi-year partnership with Public, US-based investing platform.
As part of the deal, the brand has become the team’s official US investment platform. The collaboration will debut during the team’s 2025 U.S. Grand Prix campaign in Miami, Austin, and Las Vegas.
The alliance, which also includes Aston Martin Aramco acquiring an equity position in Public, brings together two companies founded on smooth performance and a mutual desire to develop. Public is a US-based investing platform that helps users establish long-term investment portfolios. These ideals are perfectly aligned with Aston Martin Aramco’s ambition for the track and beyond.
Leif Abraham, Co-CEO and Co-Founder of Public, commented, “Public is designed for those who take investing seriously, and there is no better brand for us to partner with than Aston Martin Aramco, which shares a similar dedication to sophistication and excellence. Formula One is the perfect arena to showcase what it means to operate at the highest level, and we’re proud to stand alongside such a renowned and respected team that shares our values.”
Jefferson Slack, Managing Director of Commercial, Aston Martin Aramco Formula One Team, said, “Public brings a fresh and accessible approach to investing – grounded in innovation, transparency, and empowerment – values we strive to reflect both on the racetrack and in how we connect with our fans. This partnership is a natural fit, especially in the U.S., where our fanbase continues to grow and where Public is setting a new standard for modern investing.”
As part of the agreement, Public will welcome new and existing customers to participate in a digital ‘scavenger hunt’ that will allow them to get unique access to the U.S. races this season and the chance to win a VIP experience. Whoever discovers all three AMR25 race vehicles in the Public app is automatically enters to win a unique experience in Las Vegas later this year.
During the 2025 U.S. season, Public’s branding will appear on the AMR25’s Inside halo and tradeplate, which will make its debut next month at the Miami Grand Prix on May 2-4.
