Aston Martin Aramco Formula One Team has announced a new partnership with The House of Glenfiddich, bringing together two famous brands motivated by a common passion for accuracy, perfection, and innovation.
The collaboration of two famous companies is inspired by legacy and propelled by boundless opportunity, reflecting a common desire to set new standards and capture the spirit of craftsmanship and innovation.
Kartik Mohindra, Managing Director at William Grant & Sons India, commented, “The partnership between House of Glenfiddich and the Aston Martin Formula One Team represents a convergence of philosophies. Aston Martin Formula One Team continuously pushes boundaries to set new standards, and House of Glenfiddich embodies that same spirit of perfection and innovation. Through this campaign, we celebrate this iconic partnership and bring alive the two brands. Two Time Formula One World Drivers’ Champion, Fernando Alonso, is featured in the brand film that will be leading our campaign in India. Driven by the passion, precision and quality of two iconic brands, we strongly believe the campaign reflects the same and will drive the same message with our consumers in India.”
The alliance is brought to life in a captivating digital brand film starring Fernando Alonso, a two-time Formula OneTM World Drivers Champion who exemplifies accuracy, resilience, and mastery. As part of the effort, the legendary collaboration will be brought to life with powerful projections onto two prominent buildings, one in Gurugram and one in Mumbai.
Furthermore, the ad will also go live on Instagram, YouTube, and Connected TV, providing a look into the shared culture of these two famous businesses.
This alliance honours the principles that distinguish both the House of Glenfiddich and the Aston Martin Formula One Team: creativity, craftsmanship, and performance.
