Aston Martin Aramco Formula One Team has unveiled a multi-year pact with the single malt scotch whisky, Glenfiddich.
The newly announced partnership, which was launched before the Las Vegas Grand Prix, will aim to cater to F1 fans worldwide via dynamic experiences and stories. In addition, the brand’s logo will also be displayed on the team’s race cards, along with collaborating on fan engagement activities.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One Team, said, “At the Aston Martin Aramco Formula One Team, we continuously push boundaries to set new standards, and Glenfiddich® embodies that same spirit of perfection and innovation. The Las Vegas Grand Prix is the perfect stage to debut our partnership, and we’re excited to offer fans an unforgettable experience that transcends the racetrack and whisky world alike.”
Søren Hagh, CEO, William Grant & Sons, said, “This partnership between Glenfiddich® and the Aston Martin Aramco Formula One Team is rooted in a shared passion for excellence and innovation. Glenfiddich’s® whisky-making heritage meets Aston Martin’s iconic presence in motorsport, creating a timeless yet forward-thinking partnership. Together, we’re inspiring a global audience, inviting them to experience a legacy built on dedication and mastery.”
Brian Kinsman, Malt Master, Glenfiddich, said, “The synergy between Glenfiddich® and the Aston Martin Aramco Formula One Team allows us to innovate in exciting ways. This rare 1959 bottling captures our shared commitment to excellence and passion, with each detail refined to reflect Glenfiddich’s signature intensity balanced with Aston Martin’s bold spirit.”
Glenfiddich, a Speyside single malt scotch, is owned by William Grant & Sons and is situated in Moray.
Off the track on the business front, Aston Martin has signed multiple deals in the current year – PUMA, Ma’aden, SentinelOne, Financial Times, and NetApp.